Advertising is THE best way for your company to create awareness for your brand, and for communicating with your customers, and potential customers. Obviously, if the public at large is not aware of your product or service, then your sales potential is extremely limited. Beyond creating awareness, advertising is essential to keeping customers informed about your company’s activities, whether they be product-related, service-related, or simply highlighting your company’s involvement in your community.
Advertising fulfills four basic functions:
- Creating Awareness for your Company
- Maintaining your Current Client/Customer Base
- Luring Potential Clients/Customers Away from your Competitors
- Luring Lost Clients/Customers Back to your Brand
But, advertising alone is not enough, as not all ads are created equal. Your ads should be focused around your target demographics, and be well-designed for maximum effectiveness. A “bad” ad may do more damage than good. For example, a company who sells premium products or services should avoid the extreme end of budget-conscious marketing. If the quality of your marketing and marketing materials doesn’t compare to the quality of your goods, then you risk creating negative impressions in your potential client-base. In most cases, negative impressions will drive such people away from your company before they even try your product/service!
We offer a wide variety of services for clients who wish to advertise in Corner Brook, Newfoundland and beyond. We can help with any type of print advertising (newspaper, brochure, phone book), online ads (Facebook, Twitter, LinkedIn, Website), and now even video ads! From the most budget-conscious of marketing plans to the most extravagant, we can help you reach more people.